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“Should ‘Paraviwella Beach’ in Sri Lanka be Preserved for ‘Sea Bathing’?”: A ZTCM Approach

Author:

Wasantha Rathnayake

Department of Tourism Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, PO Box 02, Belihuloya, LK
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Abstract

‘Sea bathing’ is the main recreational activity at the Paraviwella Beach Park in Sri Lanka. However, there is a proposal by the Government of Sri Lanka to convert the Beach Park into an area that could be used for the expansion of the fisheries harbour. Our study examines the possibility of the proposal against maintaining the Park by using the Zonal Travel Cost Method to estimate the welfare benefits (in terms of Consumer Surplus). The study shows that the welfare benefits of Paraviwella Beach Park to be LKR 6.39 million per year for local visitors. Our results suggest that for maximum revenue from the park to be derived, the fresh water bathing fee should be raised to LKR 100.45 from the present fee of LKR 20 since those who sea-bathe requires a fresh water bath thereafter. Though it would reduce the visitor numbers to the Park by 34%, it would increase the total revenue of the Park by 231.18%. These values demonstrate that the Park can be preserved for sea-bathing while making the site more financially viable.
DOI: http://doi.org/10.4038/suslj.v14i2.7697
How to Cite: Rathnayake, W., (2015). “Should ‘Paraviwella Beach’ in Sri Lanka be Preserved for ‘Sea Bathing’?”: A ZTCM Approach. Sabaragamuwa University Journal. 14(2), pp.86–100. DOI: http://doi.org/10.4038/suslj.v14i2.7697
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Published on 01 Dec 2015.
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