The study was taken up with the objective of identification of local and regional market potential for each main food fish species commonly found in the catch of inland fisheries and aquaculture in Sri Lanka and to identify the market segmentation of each of these fish species and prices in local and regional markets. The study methodology included both desk research and primary research in landing sites and regional markets of Western, Eastern, Sabaragamuwa and North-Central provinces in Sri Lanka. The study has employed BCG matrix for interpretation and analysis the supply chain. The study identifies the different value chains present in the trade map. Fishery value chain is dominated by few big players and a number of intermediaries were high and hence adds up to the cost of product without adding value to the chain. Presence of “patron-client relationship” throughout the supply chain is prevalent. The research indicates that the demand for fishe in the regional markets is dominated mainly by few preferential species.
Key words: supply chain; fish and fishery products; Sri Lanka
Sabaramuwa University Journal, Volume 9 Number 1; December 2010, pp 147-169